Maison — Our Story

On French leather,
we record everyday life
in color.

JOCQUELINE is a contemporary leather brand that brings vivid color to the depth, touch and natural character of French leather. We make bags and small leather goods for the moments of everyday life.

Woman on the phone with a pink JOCQUELINE case, a brown leather bag on her shoulder
Black leather JOCQUELINE bag worn on the shoulder

Our Belief

Color to keep close.
Leather to live with.

To us, a good product does more than look beautiful. It is something you reach for every day, keep beside you without a special reason, and slowly come to feel is your own.

That is why our designs leave room for material and color to speak for themselves. The forms are clear, the details restrained, and color becomes the most vivid expression within them.

A street in the Marais, Paris

A Note from Tei

Paris,
12 December 2018.

On 12 December 2018, in Paris, I discovered leather from Rémy Carriat for the first time.

Its softness, its natural grain and a depth of color I had rarely seen stayed with me. But what moved me most was simpler: the pleasure of holding something beautiful, and wanting to keep it close.

I began by introducing good leather. Then I realized that describing it was not enough. People needed to hold it and use it every day. That thought led to bags and small leather goods, and eventually to JOCQUELINE.

What I want to create is still the same: the small joy that good leather and a favorite color can bring into someone's day.

TEI KIMFounder, JOCQUELINE

The Journey

From leather
to objects.

  1. 2018ParisThe first touch of the leather.
  2. 2019GuangzhouWe began by introducing that leather to others, from a small showroom.
  3. 2022JOCQUELINE SEOULDescribing leather was no longer enough. We began to make.
  4. 2023The first piecesOur first bags and small leather goods.
  5. 2025Seoul · ShenzhenOur first showroom in Hannam, then Shenzhen.
  6. 2026Shanghai · Hong Kong · ParisNew homes in Shanghai and Hong Kong. And Paris, again.

Everyday, in Color

Beauty, without
a special occasion.

A phone case you hold throughout the day. A strap that settles on your wrist. A bag that carries what you need. From a small cardholder to a bag, the feeling stays the same: good leather in your hand, and a color that reflects your taste.

Red leather JOCQUELINE bag held at the shoulderCardholders in lemon, pink and sky blue with a mint watch strapPale pink leather JOCQUELINE shoulder bagOchre nubuck JOCQUELINE bag worn on the shoulder

Different sizes. Different uses.
The same pleasure of keeping what you love close.

EXPLORE BAGS
LUMA campaign on the Basque coast  

Paris, 2018 → 2026

Where it began,
the next chapter opens.

Paris is where the story began in 2018. In 2026, JOCQUELINE returns with LUMA, a new collection created with French designer Guillaume Hiriart Carriat.

Returning to Paris is not about repeating the past. It is about opening the next chapter in the place where the first one began.

DISCOVER LUMA

Small Joys, Every Day

We don't ask, “How special does it look?”

We ask, “How long will you
want to keep it close?”

FRENCH LEATHER, COLORFUL SOUL.